Introducing Periwinkle: Truly own your social identity on Bluesky and AT Protocol

Today we're launching early access for Periwinkle. We host and manage your AT Protocol Personal Data Server so you can truly own your social identity on Bluesky and the growing universe of applications on the AT Protocol. We sweat the small stuff so you don't have to.

Bluesky and the AT Protocol team have built something remarkable: a paradigm where your online social identity and data can be truly yours. You can switch providers, self-host, or leave entirely, and your audience comes with you. No other major social network can say that.

But that promise gets stronger the more people and providers participate. Right now, most of the network runs on Bluesky's infrastructure. The natural next step is a broader ecosystem of hosts, giving people real choices about where their data lives.

That's where we come in.

🛠️ What you get

Periwinkle hosts and manages your AT Protocol Personal Data Server (PDS), the infrastructure that anchors your identity and stores your social data. We're in open beta, and here's what you get:

🆓 A free tier that anyone can use, with paid plans starting at $4/month

⚙️ We handle updates, backups, disaster recovery, and all the operational work so you don't have to

🔐 Two-factor authentication, encryption at rest and in transit

🪪 Your choice of a subdomain like @alice.pwkl.social or a custom domain handle like @bob.com

🌍 US or EU hosting, your choice

📦 Full data portability, no lock-in to any provider, including us

🚫 No ads, ever

💚 Our commitment

We're subscription-based. We will only ever try and make money by being useful, not by selling your attention. If we ever stop being good at this, you can take your data and your audience and leave. That's a feature, not a risk. We believe the way to earn your trust is to make it easy to leave. We believe the internet needs more of that.

🚀 What's next

Today is the foundation. Over time we want to build Periwinkle into a full management platform for your AT Protocol social identity: compliance tools, automations, team collaboration, and better ways to understand and control your social data. We also have big plans for supporting organizations and enterprises who want to take decentralized social seriously.

Sign up for early access at periwinkle.social and we'll get you set up. Your followers won't notice a thing, and your posts, your audience, and your identity all come with you. Come kick the tires and tell us what you think.

Questions? Concerns? Feature requests? We're at periwinkle@periwinkle.social .

P.S. We'll be at ATmosphere Conference in Vancouver March 26-29. Find us if you're there 😊